Ehfaaz's "Food IS NOT Waste®️" initiative focuses on transforming food waste into valuable resources. By adopting a circular approach, the campaign engages various sectors of society to repurpose food waste into new materials that benefit industries and communities. The initiative promotes a collective commitment to reducing waste, encouraging individuals, businesses, and families to view food by-products as opportunities for innovation and sustainability, contributing to a healthier environment and a thriving circular economy.
Ehfaaz and Food IS NOT Waste®️ were featured as private-sector circular economy good practice in the Untied Arab Emirates’ Third Voluntary National Review 2026 which was presented at the United Nations High-Level Political Forum on Sustainability Development
The report documents the programme’s contribution to food and organic waste recovery, verified impact, technology, education, and cross-sector partnerships.
Food waste processed
Cumulative direct beneficiaries
Technology-enabled tracking
Emissions avoided
Students engaged
Contributions to SDG Targets
Food and organic materials are collected from participating businesses and institutions.
Materials are seperated and checked by type, condition, and recovery potential.
Contamination and unsuitable materials are removed to protect quality and downstream recovery.
Each material stream is handled through an appropriate and approved recovery method.
Usable value is recovered for circular outputs such as animal feed and compost, where applicable.
Recovered materials return to productive use while volumes and impact are recorded and reported.
Food IS NOT Waste® is supported by technology that connects operational activity with verified data and reporting. This helps organisations understand what was recovered, where materials moved and what environmental value was created.
ReVive® provides visibility into recovery activity, verified volumes, environmental impact and ESG-aligned reporting.
W2ZOP™ connects collection, segregation, processing, circular outputs, offtake and impact data across the material journey.
A one-hour online discussion bringing together business, institutional and sustainability voices to explore practical food waste recovery, collaboration and the next steps for circular action.
Whether you are looking to improve food waste recovery, explore a partnership, support education, or participate in the initiative, our team would be pleased to hear from you
