Ehfaaz Founder Wins P&G Alumni Early Achievement Award for Pioneering Circular Economy Solutions Across MENA
DUBAI, UAE – June 2025 – Aliyu Mohammed Ali, Co-Founder & CEO of Ehfaaz, has been awarded the prestigious P&G Alumni Early Achievement Award at the 2025 Global Conference in Berlin. This global recognition honors emerging leaders creating meaningful business impact – and celebrates Aliyu’s trailblazing work in turning waste into value across the Middle East and Africa.
Ehfaaz, the Dubai-based circular economy startup, is on a mission to give used resources a new life. Under Aliyu’s leadership, the company has repurposed thousands of tons of FMCG waste into compost, animal feed, and upcycled products – all while protecting brand integrity for global clients like Unilever, L’Oréal, and Nestlé.
“We didn’t build Ehfaaz for recognition. We built it to solve problems others ignored,” said Aliyu. “But moments like this remind us that the world is paying attention – and that purpose-led innovation matters.”
In addition to the Early Achievement Award, Ehfaaz recently swept four major honors at the International Sustainability Awards and GCC Circular Economy Awards:
- 🥈 Best Circular Economy Practice (ReProCo)
- 🥇 Best Education & Awareness (Sustainovation Challenge)
- 🥈 Best Social Impact (Food IS NOT Waste Campaign)
- 🏆 GCC Circular Economy Award for Product/Service Impact
What began as a two-person startup in a shared Dubai workspace has grown into a regional sustainability leader – with operations in the UAE and expansion plans across Saudi Arabia, Egypt, and Nigeria. Ehfaaz now offers 10 integrated circular solutions and a tech platform (ReVive) powering data-driven waste insights for governments and corporations.
About Ehfaaz
Ehfaaz is a circular economy venture based in Dubai, committed to closed-loop resource recovery across food, beverage, and industrial sectors. With a portfolio of 10 commercial solutions – from composting and animal feed to brand protection and upcycling – Ehfaaz transforms waste into opportunity, helping companies meet their net-zero and ESG targets.
To learn more, visit www.ehfaaz.ae
